Series of patterns created for the new institutional identity of Globoplay, a brazillian streaming service. All the shapes composing the prints — like circles, squares and triangles —, were originated from the app's icon. The key element of the patterns is the balance between its creative expression along with its institution side, allowing the brand to be recognized at first instance through the prints.
The patterns were applied to company gifts, office supplies and walls. They were also streamed live on TV, on shows like Big Brother Brasil and Domingão do Faustão (image on the left)